Mahindra First Choice Wheels (‘MFCW’) is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. MFCW is the pioneer of the organized used car industry in India. It has the largest pan-India used car retailing network (350+ cities and 1,100+ retail customer points), large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in carandbike.com, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs.

The company is a part of the diversified Mahindra Group. It has also attracted funding from Silicon Valley-based hedge fund Valiant Capital, Indian private equity firm Phi Capital and Cox Automotive, a global $7 Billion auto-tech player based in the USA.